NewTeeVee uses the now familiar ‘ad in the middle of the Superbowl’ test to conclude that recent trend towards user generated commercial contests may be at an end. The trend was noted in 2006 but was really kicked along by a contest to make an ad for Doritos, winner to be screened during last year’s [...]
Filed under: content, funding | Tagged: advertising, outside the box, UGC | 3 Comments »
