Comments on: User-generated advertising contests http://futureoftelevision.wordpress.com/2008/02/02/user-generated-advertising-contests/ What stories will we tell about television? Tue, 24 Feb 2009 01:07:44 +0000 http://wordpress.com/ hourly 1 By: Danny Greene http://futureoftelevision.wordpress.com/2008/02/02/user-generated-advertising-contests/#comment-134 Danny Greene Tue, 24 Feb 2009 01:07:44 +0000 http://futureoftelevision.wordpress.com/?p=7#comment-134 I definitely don't think that UGC ads are dying -- but I do agree that the time of totally open, big dollar amount ad contests is not attractive to brands that want to have control over their brand message. I work for Current Media (http://current.com), and we have been successfully running UGC ad opportunities (we call them VCAMs -- Viewer Created Ad Messages) for a couple of years now. We work with the client on the assignment brief, post it to the community, receive upload submissions that are hidden until the client has a chance to review, and then ultimately offer the client the chance to select up to 4 VCAMs that run on Current.com and Current TV (our cable / satellite TV network). To learn more, go to http://current.com/vcam. I definitely don’t think that UGC ads are dying — but I do agree that the time of totally open, big dollar amount ad contests is not attractive to brands that want to have control over their brand message.

I work for Current Media (http://current.com), and we have been successfully running UGC ad opportunities (we call them VCAMs — Viewer Created Ad Messages) for a couple of years now. We work with the client on the assignment brief, post it to the community, receive upload submissions that are hidden until the client has a chance to review, and then ultimately offer the client the chance to select up to 4 VCAMs that run on Current.com and Current TV (our cable / satellite TV network). To learn more, go to http://current.com/vcam.

]]> By: bengo1379 http://futureoftelevision.wordpress.com/2008/02/02/user-generated-advertising-contests/#comment-9 bengo1379 Fri, 08 Feb 2008 20:32:11 +0000 http://futureoftelevision.wordpress.com/?p=7#comment-9 Fair point, Brian that this is still early days, and thanks for commenting. Do you have a view on what user generated-ads might look like in their mature phase? Fair point, Brian that this is still early days, and thanks for commenting. Do you have a view on what user generated-ads might look like in their mature phase?

]]> By: Brian http://futureoftelevision.wordpress.com/2008/02/02/user-generated-advertising-contests/#comment-8 Brian Fri, 08 Feb 2008 15:25:25 +0000 http://futureoftelevision.wordpress.com/?p=7#comment-8 As someone who works for a user-generated commercial website I feel like user-generated ads aren't at an end, they're just going through an adolescent phase. User-generated ads are still a relatively new idea compared to traditional television advertising which has been happening for decades. I believe that much of the benefits of user-generated ads isn't necessarily the final product that comes out of the competition. Rather the benefit for companies is the resulting hype, talk, and excitement that gathers around a brand as filmmakers talk about their commercial and post about the brand all over the web. That is priceless advertising. As someone who works for a user-generated commercial website I feel like user-generated ads aren’t at an end, they’re just going through an adolescent phase.
User-generated ads are still a relatively new idea compared to traditional television advertising which has been happening for decades.
I believe that much of the benefits of user-generated ads isn’t necessarily the final product that comes out of the competition. Rather the benefit for companies is the resulting hype, talk, and excitement that gathers around a brand as filmmakers talk about their commercial and post about the brand all over the web.

That is priceless advertising.

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