Television advertising futures

Lara Sinclair in the Australian reports on FTA tv networks’ and subscription tv’s views of the future of TV advertising. Key points:

‘commercial television industry’ is worth $3.8 billion
Channel Seven (national sales director James Warburton) see tv advertising market as “a ‘week-to-week’ proposition”
… but likely to grow by 5% in second half of 2008
‘TV market’ grown [...]