Sydney Morning Herald reports the development by Australian company Emotiv Systems of the EPOC headset which will retail in the US for US$299
Featuring 14 sensors that measure electrical impulses from the brain, the headset – which plugs into the PC’s USB port – will enable games to register facial expressions, emotions and even cognitive thoughts, [...]
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The May ratings sweeps are on in the US. Mediaweek reports Fox commissioned research conducted by Marketing Evolution which concludes
- TV delivers the strongest consumer awareness relative to dollars invested.
- TV influences about twice the volume of impact for purchase intent, although print is a very cost-efficient method to effect purchase intent.
- TV can even [...]
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