Sports and the future of (free to air) television

Channel 10 announced yesterday that their HD channel would be a 24 hour sports channel, to be named ONE. Report in The Australian HERE.
It will feature “less advertising” than TEN.
TEN Head of Sport David White said “Live and exclusive will be a hallmark of the channel”.
Sports on the anti-siphoning list can only be shown on [...]

Advertising spend in UK – new stats

Advertising: Internet Advertising Bureau/PWC/World Advertising Research Centre stats show internet ad spend up significantly in UK as overall ad market shrinks slightly. Search advertising is still majority (981 million pounds out of 1.68 billion total internet ad spend for Jan-June 08).
Story by Mark Sweney in The Guardian 7 October HERE
Internet advertising spend is “propping up” [...]

Digital Dividend: Reding proposes “fair play” “50:50″ split between broadcasters and new users

In a speech to the ComReg conference in Dublin on 1 October 2008, EU Commissioner for Information Society and Media, Viviane Reding, makes a strong case for the use of the ‘digital dividend’ – the spectrum that will be freed up by the transition to digital broadcasting, and by technological developments – to deliver wireless [...]

Public Service Broadcasting commitments on Commercial TV

Like the Australian system, in the UK the Commercial Free to Air ITV has a s et of Public Service Commitments which they are now cosidering jettisioning.   Media Guardian has published a couple of eye-opening articles based on a speech made by Michael Grade the MD of ITV.    The first outlines the potential, the second [...]

“Migrant Watch”????

As part of our project on what Australian television and its society will look like in 2018, we also need to consider the broader global outlook and how it interplays with models for governance, communication technologies and the needs of transforming cultures.
Will we, in Australia, be using our advanced communication systems in 2019 for a [...]