Channel 10 announced yesterday that their HD channel would be a 24 hour sports channel, to be named ONE. Report in The Australian HERE.
It will feature “less advertising” than TEN.
TEN Head of Sport David White said “Live and exclusive will be a hallmark of the channel”.
Sports on the anti-siphoning list can only be shown on [...]
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Advertising: Internet Advertising Bureau/PWC/World Advertising Research Centre stats show internet ad spend up significantly in UK as overall ad market shrinks slightly. Search advertising is still majority (981 million pounds out of 1.68 billion total internet ad spend for Jan-June 08).
Story by Mark Sweney in The Guardian 7 October HERE
Internet advertising spend is “propping up” [...]
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