Nielsen reports figures for US advertising market in 2008, almost all measures show downward trend from 2007 figures
total US ad spend down 2.6% – from $140.5 billion to $136.8 billion
Broadcast network tv down 3.5%
Spot TV top 100 down 0.3%
Internet down 6.4%
Cable TV up 7.8%
Hispanic cable tv up 9.6%
TV is still the dominant advertising medium, with [...]
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