Nielsen reports figures for US advertising market in 2008, almost all measures show downward trend from 2007 figures
- total US ad spend down 2.6% – from $140.5 billion to $136.8 billion
- Broadcast network tv down 3.5%
- Spot TV top 100 down 0.3%
- Internet down 6.4%
- Cable TV up 7.8%
- Hispanic cable tv up 9.6%
TV is still the dominant advertising medium, with 60% of total ad spend.
Top ten advertisers total spend was down 15% to $15.5 billion. Biggest falls registered by car manufacturers (as a sector, down by 15.5%), pharmaceuticals (down 18.4%) and motion pictures (down 11.4%).
Among media and communications companies in the top 10, Time Warner down almost 24%, Verizon Communications down 1.3%, AT&T down 7.2%.
The only product categories registering rises in total ad spend in 2008 were “Quick serve restaurants” and “Direct response products”.
Filed under: advertising
