WILD CARDS

We discussed “wild cards” in the scenario planning process and the way they can disrupt what appear to be the assumed and most likely directions and timing for trends and events.
As Stephen Bartholomeusz discusses, the wild card to projections about the longevity of the commercial “free to airs” in Australia is the nascent National Broadband [...]

remediating the internet…so it charges like a phone service

At our futures forums many have discussed the hunt that’s on to get internet content, like online news and media to pay its way. What some are calling “the second media age” is busily being constructed. The Murdoch press has recently gone public with its intentions to lead the pack here (along with admonishment of [...]

the rule is you watch it on the best screen available

viewing in transition.
Do you watch TV and use the  Internet at the same time? I often do, but not when I seriously want to get absorbed in the content, like a great television drama (although I’ll often rewatch it on the net)
Nielsen says that over 50% of viewers in the US use both mediums at [...]