Comments for Outside the Box Television 2018

Comment on User-generated advertising contests by Danny Greene

Danny Greene — Tue, 24 Feb 2009 01:07:44 +0000

I definitely don’t think that UGC ads are dying — but I do agree that the time of totally open, big dollar amount ad contests is not attractive to brands that want to have control over their brand message.

I work for Current Media (http://current.com), and we have been successfully running UGC ad opportunities (we call them VCAMs — Viewer Created Ad Messages) for a couple of years now. We work with the client on the assignment brief, post it to the community, receive upload submissions that are hidden until the client has a chance to review, and then ultimately offer the client the chance to select up to 4 VCAMs that run on Current.com and Current TV (our cable / satellite TV network). To learn more, go to http://current.com/vcam.

Comment on New Report on Online Video in Asia by annmarie chandler

annmarie chandler — Mon, 23 Feb 2009 07:06:09 +0000

thanks for this really interesting post.

From the advertising angle, there’s a lot here also about “the power of recommendation” i.e. on the pirate sites that are supported by advertisers, and where programs end up being recommended on peer group homepages. The lesson here seems to be the skill to follow the user group’s online behaviour. The short clips don’t analyse how effective the advertising’s been (outside one leading brand), but it seems there is less concern about its presence than with western social media sites. I’m speculating, this may be related to the much lower levels of user generated content transacted on the Asian sites, or cultural differences in perceptions of the role advertising plays in the media experience.

The Japanese site Nico Nico Douga sounds really palyful where you can scroll messages as commentaries across the programs.

Comment on GFC Bites TV: Canadian regulator considers one-year licence renewals by bengo1379

bengo1379 — Thu, 19 Feb 2009 05:41:48 +0000

Well just a day later and the capital raising by Channel 10 has been cancelled.
Ten Network Holdings’ majority owner Canwest is in BIG trouble, as this report from The Canadian Press makes clear:
http://www.google.com/hostednews/canadianpress/article/ALeqM5jNkU3TdoD2wzj0GAC4Zg8lMHHFXA

“A company once worth more than $2 billion years ago and about $600 million in early 2008 now has a stock market value of just under $40 million and faces an uncertain future.

Apart from the recession, Canwest and other broadcasters have seen the profitability of conventional TV stations squeezed by competition for advertisers and viewers from specialty channels and the Internet.

Analysts speculate that a major restructuring of Canwest or possible bankruptcy protection filing loom, which could see the company streamlined or split up into various pieces that could be sold to reduce debt.”

Comment on GFC Bites TV: Canadian regulator considers one-year licence renewals by annmarie chandler

annmarie chandler — Wed, 18 Feb 2009 04:39:12 +0000

We have discussed this sort of trend for some time on the project (the decline in FTA capital and crisis for “local content”), and its interesting to see the financial crisis has exacerbated the trend (wild card effect).

The situation developing with the Canadian and the Australian FTA sector would therefore seem to fit quadrant 2 of our scenario planning matrix (FTA loses value to short-term investors, Australian content rules challenged etc.). As Andy’s scenario described, this might lead to an overthrow of the traditional financing ecology between government supported project funding, the FTA’s, and the independent production sector.

Comment on Public Service Broadcasting commitments on Commercial TV by Advertising spend in UK - new stats « Outside the Box Television 2018

Advertising spend in UK - new stats « Outside the Box Television 2018 — Tue, 28 Oct 2008 23:59:17 +0000

[...] Public Service Broadcasting commitments on Commercial TV [...]

Comment on The Myth of Multitasking by amc123

amc123 — Sat, 26 Jul 2008 00:37:29 +0000

And what is also interesting to me is the almost binary fascination in the western social and health fields, in reinvigorating “mindfulness” meditation practices. This links in with Rosen’s final section in the Atlantis article about “paying attention”. In the mindfulness practices one attempts to give objective awareness (pay attention) to where ones mind is traveling, and the phenomena that arise in each moment.
My personal aim has always been to achieve this, while multi-tasking!!!!!!!

Comment on How the Internet is Changing our Minds. by andylj

andylj — Mon, 21 Jul 2008 03:37:43 +0000

This is a great intro piece. Am just doing some background work on attention and distraction. Will post some new pieces but it’s a real wake-up call to us as researchers: we seemed to assume like everyone else that MultiTasking was a new developed capacity for young people. Much real evidence now suggests that this is not so and the reason is that the brain isn’t wired that way

Comment on Environment and TV monitors: a very real cost. by cenergy

cenergy — Thu, 15 May 2008 12:06:24 +0000

[...] cost. Over the next decades Television sets will eat up far more electricity than they do currenhttp://futureoftelevision.wordpress.com/2008/02/15/environment-and-tv/The countdown has begun.Creative Energy Full Service [...]

Comment on Internet TV by mario

mario — Wed, 26 Mar 2008 09:31:19 +0000

Have a look what internet tv is about at RTV Channel

Comment on Digital Television— “Switching Over”— to What???? by hpattins

hpattins — Thu, 13 Mar 2008 04:07:06 +0000

I think that the switch-off of “analog media” is inevitable – although as we seem eg with CDMA mobile phone services and with Australia DTV switch-over dates – the actual switch-overs may be months or years after initial specified deadlines. I also think that switch-over will be completed probably by about 2014-15. There will be a defined “Digital Media” lexicon with some definition for “Television” as of at that time. Does the idea of “analog” spectrum being “re-used for what?” suggest that a traditional definition of “television” should be retained or updated? Not sure on that thought..

HMP