How the Internet is Changing our Minds.

One of our participants in the research observed that we needed to better understand the cognitive processes giving rise to changes in audience behaviour and the “shifts to an ‘always on’, multimodal engagement with media”. He argued that this at the heart of understanding different televisual generations.

Nicholas Carr’s article, “Is Google Making Us Stupid?” is an interesting dystopian perspective on the relationship between computational environments, what’s going on in the grey matter, altered identities and media habits. He is a supporter of the view that Internet learned behaviours disrupt reflective modes of thought and “understandings of the world”. But his proposition is really that this is nothing new and that this cognitive reshaping is deeply associated with 19th and 20th century industrial notions of productivity, efficiency, time and motion.

“What Taylor did for the work of the hand, Google is doing for the work of the mind”